Businessman and President of IBFF FEDERATION, Mr Richard James, who has many accolades to his name, and his son KEVIN JAMES, an achiever and hardworking lad, who is following his fathers footsteps, yet maintaining a unique identity of his own. We all know them through their work, IBFF, and the social media, Yet what we don’t know is that the journey has not been easy. Yes, they have faced the challenges with a smile and emerged victorious, and are all set to inspire many…..for years to come. An insight into the life of the DAD DUDE DUO.

RICHARD JAMES
With an avid interest in sports since young age, hockey,running, he was inspired by his father who was in the army. A visionary, he saw immense success in business, and travelled all for work.
Facing many injuries, in back and then in wrist, he chose not to be demotivated by anything. His strong will did not let him give up his passion for bodybuilding, but rather he turned to it more aggressively.

Representing India at an international platform and achieving a title at an age , where a normal Indian man would be pursuing his retirement plans, he broke all norms, and he did not stop here, rather he went steps ahead and created a landmark whenhe shouldered the responsibility of entering professionally into the sport of bodybuilding and became President of INFF INTERNATIONAL FEDERATION.
Says Richard James on this decision: “With my passion and the hardwork that goes into this field, I wanted to do something for this field, as I can understand and appreciate the ATHLETES. I thus chose to make this sport orgnised and the first ever championship was at THE LALIT on 31 March.
Here again breaking all norms, the championship saw support of the entire fraternity and had the best of names and associate partners ever. This has been in the history of bodybuilding that a championship was to be organized in a 5 star Property, with an executive lounge access to all guests and participants.
The championship was a huge success .